The Trillium Story

The Trillium Story

Trillium Digital is more than a web design company. We're also your digital creative strategy, social media marketing, PR, and email marketing team. We work with agencies, brands, companies & individuals to craft interfaces that make people want to know you.

Be the hero...

Be the hero...

You know what to do...we can help with whatever internet marketing needs you have. Contact Trillium now!

Revolutionary Social Media

Revolutionary Social Media

When Green Mountain Coffee asked us to create a viral Facebook campaign for their small office site, we looked to the headlines of the day for our inspiration...

Uncommon Marketing Solutions

Uncommon Marketing Solutions

Trillium offers unique marketing beyond online media and traditional public relations. Partner Stephen Snyder landed a two-book deal with premier green publisher Gibbs Smith as a marketing tool for USA Solar Store LLC and its nationwide network of 25 stores.

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Internet Design, Strategy, Online Marketing: Trillium Digital
A Complete Online Services Marketing Company

Trillium Digital Internet Design & Strategy is a socially and environmentally responsible Vermont-based company offering website design, ecommerce implementation, blog, online marketing, and public relations services. We are dedicated to helping you achieve your online and business goals as a fully involved partner -- and we are much more than just a company who builds websites then moves on to the next client.

A New Type of Outsourcing

By using our broad network of local freelance Internet design and strategy professionals to supplement our in house expertise, we offer personal, small-company service while delivering topnotch work. In a world of increasingly tight budgets, Trillium can save your company thousands in taxes, insurance and other in-house employee expenses without sacrificing the accountability and attention to detail you demand. More importantly, because we are a relatively small firm, our rates are extremely competitive and you could potentially save 30-50% over what our competitors charge. In fact, we typically fold in additional content, marketing and PR services to our web design agreements -- without added cost!

Trillium Digital:

  • Emphasizes usability, graphic design, and ecommerce  as we create your site.
  • Remains an active, responsive, creative partner with you over the long term.
  • Offers built-in administration tools to give you control over creation of new pages, uploading images, categorization, blog posts, promotion strategies, title tags, search-friendly URLs and other search-engine optimization tactics.
  • We also function as your marketing, PR, and email marketing team.
  • call trillium digital to design your website

 

What We Do

Aubergine logo
Customized Web Solutions
Ecommerce and customized web solutions for any size company.  More
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Branding
From logo and identity designs to product retooling, we can deliver a complete package of brand assessment, identity, web design and print collateral.
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Search Engine Marketing
Our experienced SEM team that can create and manage efficient pay per click marketing campaigns and get your website ranked highly in the major search engines.

Latest Blog Posts

Aug059 Questions to Ask Before Hiring a Freelance Blogger

by Corey Eridon HUBSPOT

Hiring a freelance writer to feed your blog with content comes with some bonuses -- namely, they cost less than hiring a full-time, in-house employee. But many marketers and business owners have been burned by freelance writers who are unresponsive, deliver poor quality content, disappear when they get busy with other projects (or a full-time day job), and miss deadlines. Working with freelancers like that not only presents scalability issues, but it also takes up so much of your time researching, interviewing, and reviewing writing samples that you could probably just use that time to blog for yourself.

So how do you get it right the first time? How do you ask the right questions to weed out the unreliable freelancers, and pick the ones that will create great content for your blog on a consistent basis? Here are the questions you should ask and indicators that will let you pick out a super star freelance writer for your blog who you can rely on for a long time to come.


Posted on Sun 05 Aug 2012 11:30:37 CDT
Aug05How to Write Headlines

Originally Published July 23rd, 2012 by MARKETWIRE

With everyone from experienced journalists to high school kids getting a deluge of news and information from feeds and email on their PCs, tablets, and even smartphones, the modern press release has to grab attention more than ever. But with massive amounts of information lighting up the web and flooding journalists' inboxes, how do you get your press release to permeate the first layer and sink in its roots? A well written and strategized headline always helps. Here are five tips:

Keep the Context

While "Clothing Company Has New Eco-Friendly Line" may seem like a headline ready for publication in a fashion blog or the style section, you have to remember it hasn't actually gotten there yet. Broad, general headlines like the above usually tend to get lost in the background. Uber-busy journalists are the ones who pick up your release and expand the reach of your content, and they are much more likely to spend time reading a release that gets right to the point of who, what, where, ...well, you know. So, always keep the company name in your headline. Here's a great one: American Giant Launches Line of Polo Shirts

The exception to always having the company name in the headline? Since a features press release is usually more for content marketing and will oftentimes serve as the unaltered, finished story that appears in search engines, news feeds and social media sites, the headline of a features release can be distributed without a company name and read a bit more vaguely. But features releases are a whole different blog post.

An effective headline should always reflect the content present in the rest of the press release too. When you write your headline, ask yourself: of the main news points that I am covering, which one would I tell my best friend about first?


Posted on Sun 05 Aug 2012 11:22:52 CDT
May15Branding Myths (and How to Avoid Them)

Branding

Do you remember the story of Chicken Little? If one person tells you the sky is falling, you laugh at him. But if you’re told the same story over and over, pretty soon you believe it. This also rings true with branding – just because everyone else is saying or doing something doesn’t mean that it works.

Time and again I see entrepreneurs throw thousands of dollars away trying to grow their businesses with traditional branding techniques because everyone else is doing it. These branding myths can break a company before it even gets off the ground. Times have changed – technology has created new ways to build and brand your company; traditional techniques don’t always work anymore. Being aware of the following five myths will help you avoid these mistakes and save countless hours of frustration.


Posted on Tue 15 May 2012 12:27:02 CDT

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Come work with us!

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We're always looking for talented freelancers who can add expertise to our team. Whether your specialty is SEM, SEO, PPC or content management, email us your resume, and let's get to work!

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