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Now THIS is What it Means to Go Viral

When I published the infographic last week about the power of social media and what it takes to go viral, I had no idea how close to home it was about to hit.


The Children's Hospital at Dartmouth (known as CHaD) hold a special place in the hearts of many families in New England, not the least of which is mine. Both of my own children have been patients there. Trillium Digital is a long-time supporter.  So when I first saw this video on Tuesday evening, (ok, I watched it about 4 times in a row), I noticed that it already had about 12,000 hits and thought, "Wow, that's pretty good!" And then I shared it. And so did about a million other people. This, my friends, is the very definition of social media going viral. As of today it already has well over a million views on YouTube, and the story has been picked up by national news outlets like CNN,, Huffington Post and Buzzfeed.   

It has everything - a catchy anthem, powerful images of brave kids and loving caregivers, and an inspirational message of hope. And it compels you to share it. Go ahead - you know you want to!

You can make a donation to support the kids of CHaD at

Here's a link to the behind-the-scenes story:

Now if you'll excuse me I have a video to watch about 100 more times.

Update: As of March 2016, this video has over 5 million views! Now that's the way to do it! I know I'll never hear this song again without picturing this CHaD video (Sorry, Katy). Congratulations to everyone involved!


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