Latest News

Congratulations to Cedar Hill!

Congratulations to Cedar Hill!

Grand Opening Celebrated in Windsor Whew! It's been quite a whirlwind around here the past few weeks as we've been helping the good folks at Cedar Hill get ready for their big grand opening open house celebration on February 22. Our team has been...

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Cedar Hill Grand Opening

Cedar Hill Grand Opening

Grand Opening for $10.64M Expansion Project at The Village at Cedar Hill Visitors invited to tour new 40-unit wing and state-of-the-art Memory Care Center during February 22 open house celebration WINDSOR VT, February 16, 2015—Award-winning Cedar...

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Top 20 Holiday Trivia Questions

Top 20 Holiday Trivia Questions

Want to show you really love the holidays more than anyone else? Or do you just want to be your office's own version of Cliff Clavin? Try these bits of trivia at the office holiday party and watch them gaze in amazement at your prodigious knowledge...

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Congrats to Kevin Pearce

Congrats to Kevin Pearce

<p><a><img class=”size-auto” title=”Kevin Pearce” alt=”Kevin Pearce” src=”images/stories/705×385/kevinpearceby whitneypratt.jpg” height=”385″ width=”705″ /></a></p>
<p><span style=”font-size: 11px;”>A huge shout out to Kevin Pearce, named as 2014 National Geographic Adventurer of the Year Honoree</span></p>

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Digital Marketing Trends to watch in 2014

<p><a><img class=”size-auto” src=”images/stories/705×385/analysis1.png” alt=”Marketing Trends” title=”Marketing Trends” width=”705″ height=”385″ /></a></p>
<p>It seems everybody and their brother is publishing a story these past couple of weeks about marketing trends to watch in 2014. We’ve been reading as many as we can get our hands on and have, frankly, noticed some trends of our own. </p>

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THIS is what it means to go Viral

THIS is what it means to go Viral

<p><span style=”font-size: 11px;”><img alt=”” src=”images/roarbaby.jpg” /></span></p>
<p><span style=”font-size: 11px;”>When I published the<a href=”index.php?option=com_content&amp;view=article&amp;id=72:social-marketing-who&amp;catid=7:blog&amp;Itemid=253″> infographic last week</a> about the power of social media and what it takes to go viral, I had no idea how close to home it was about to hit.</span></p>

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Social Marketing: Go Viral!

Social Marketing: Go Viral!

<p><a><img class=”size-auto” title=”Social Marketing: Who?” alt=”Social Marketing: Who?” src=”images/stories/705×385/socialmobile.jpg” height=”385″ width=”705″ /></a></p>
<p>Here’s a fun little infographic we found for Fun Friday on how to make your content go viral. Enjoy!</p>

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Reid Greenberg in the News

Storytelling drives Seventh Generation's content strategy It’s how the retailer of eco-friendly home products romances shoppers. When a consumer goods manufacturer makes products that go head to head with some of the biggest brands in the market,...

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Another Year, Another Town Report

Another Year, Another Town Report

Well, another Town Meeting Day has come and gone, and with it, another Town Report. 2012 marks the 13th year we've been producing the Annual Report for the Town of Weathersfield. What began as an old-fashioned blue-line print job, complete with...

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Green Mountain Coffee Site Redesign

Green Mountain Coffee Site Redesign

This past fall we assisted the web team at GMCR in launching the redesign of their main consumer ecommerce website - loading content, making sure the enormous product catalog was up to date with all the new holiday offerings, testing functionality,...

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Q&A with Reid Greenberg

<p><em><a target=”_blank” href=”http://blog.conversionconference.com/qa-sessions/qa-with-reed-greenberg/”>From Conversion Conference Blog</a></em></p>
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<p>Next in our Conversion Conference speaker Q&amp;A sessions is Reid Greenberg, Director, e-Commerce &amp; Direct Channels, Green Mountain Coffee Roasters. <a href=”http://www.greenmountaincoffee.com/”>Green Mountain Coffee Roasters</a> is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR maintains two business units: the Specialty Coffee Business Unit, which includes the Green Mountain Coffee® and Tully’s Coffee® brands, and the Keurig Business Unit. The Company employs a combined total of over 1,400 employees.</p>
<div style=”padding-left: 25px;”><strong>1) What do you think is currently a hot trend in optimization or conversion?</strong>
<p><em>Optimization, testing, user experience are all hot at the moment (and have been for some time). Small percentage changes in conversion rates can be the incremental revenue that moves the needle for your site. At the forefront of optimization is the ability for both large and small organizations to conduct simple A/B and user testing with extremely affordable budgets. Companies like UserTesting.com, AttentionWizard, UserFly and more make testing accessible for the masses. In fact, it’s shameful not to do it.</em></p>
<p><a target=”_blank” href=”http://blog.conversionconference.com/qa-sessions/qa-with-reed-greenberg/”>Read the full article here  &gt;&gt;</a></p>
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Recovering from Hurricane Irene

Vermont has experienced significant and widespread damage as a result of Hurricane Irene.  Our own backyard of Waterbury has been impacted in ways we couldn’t imagine – flooded homes, mud-caked streets, ponds where parks once stood.  It’s hard to...

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