Big News! Barleywine and Trillium have merged!

Big News! Barleywine and Trillium have merged!

Trillium Digital creative marketing strategyWe have a major announcement  – after nine years of peacefully co-existing, Trillium Digital and Barleywine Graphics are officially merged into one single company – Trillium Digital Marketing. We’ve actually been operating this way for years but have had separate websites and business cards all this time, and since we’ve been rebuilding the website(s) from scratch all autumn this seemed like the perfect opportunity to make it official! The major difference is the lack of the original Trillium team members who have gone off to bigger and better things (congratulations to Steve and Reid and thanks for everything!). It’s going to be emotionally difficult to give up the Barleywine Graphics name after 18 years but it’s finally time for it to retire. If you’re up for a little light reading check out my TL/DR Not-so-short History of Barleywine post. I got a new scanner last summer and was able to scan a ton of photos from our earliest days as an herb farm and serious nostalgia set in…

You also might notice the refresh of our Trillium logo to match our fresh new website, and as part of the website merger, I’ve combined much of the content from both of the old sites and now have a long history of blog posts going way back to the beginning of blogging!

 

And equally big news – I’m excited to announce my new Photography business, Melissa Snyder Photography! After taking photos of the beauty that surrounds me for over 20 years, I finally decided to officially share them with the world. Head on over to my new site to check it out.

Rest in Peace, Barleywine Graphics!

 

Cedar Hill Fall Arts & Crafts Fair

Cedar Hill Fall Arts & Crafts Fair

“We Love The Arts!”

Cedar Hill hosted a fantastic new craft fair in September, a fundraiser for the “We Love the Arts!” Program at Cedar Hill. This is dear to my heart, because my mom is a resident and benefits greatly from this program. We are so lucky to have the dedicated staff and volunteers, as well as all the resident artists who contributed!

Melissa Snyder Photography had a table and we had had a great day, meeting other crafters and artists, and old and new friends alike!

Another Year, Another Successful Alzheimer’s Walk

Another Year, Another Successful Alzheimer’s Walk

We could not have picked a lovelier day for our annual Walk to End Alzheimer’s. This was our 4th Walk with Cedar Hill and 3rd as Team Captain. After a cool, foggy start the sun came out and so did the walkers! We were joined this year by two of our nursing home residents who carried our Cedar Hill flag, lovingly painted by many of the residents. Thanks so much to Jen and Linda, and to Sarah and Judy for joining the fun!
We once again reached the Champions Club with our fundraising, so a big thanks to all who donated to this very worthy cause!

Congratulations to Cedar Hill for 30 Years in Business!

Congratulations to Cedar Hill for 30 Years in Business!

We want to be the first the congratulate Mary Louise Sayles and Patricia Horn and the rest of the Cedar Hill Continuing Care Community for 30 years in the business of helping seniors spend the twilight years in grace and dignity. From humble beginnings in a run-down Victorian Mansion to the flower-filled sprawling campus it is today, they have worked tirelessly over these past 30 years to make this facility the gold standard it is today. Trillium is honored to be a part of the marketing team here. 

Congratulations to the entire team, and here’s to 30 more and beyond! 

SEO, PPC, SEM: What does it all mean?

SEO, PPC, SEM: What does it all mean?

Marketing Mix

Search Engine Marketing (SEM) Services

Search Engine Marketing can help generate high volumes of targeted traffic to your website. There are two main methods we use to help generate this traffic: Sponsored Listings and Organic Listings. We provide strategic consultation and service plans for both options. Both strategies, paid and organic, require Keyword Research and ongoing Campaign Management to be effective. If you are looking for an experienced SEM team that can create and manage efficient pay per click (PPC) marketing campaigns or want a trusted SEO firm to get your website ranked highly in the major search engines you’ve come to the right place!

  • Search Engine Optimization

Search engines such as Google, Bing, Yahoo!, MSN, and Ask do more than drive traffic.  They can help build brands and enable you to achieve your sales or website goals. Search engines influence purchase decisions and provide companies with a direct link to customers who are actively seeking your products or services.

  • Pay Per Click Management

Pay Per Click marketing (PPC) is much more than simply keywords buying. PPC is a unique interactive marketing campaign that must be managed very differently from traditional online advertising. PPC campaigns are an important part of an overall, integrated marketing initiative. And, like any marketing initiative, the strategy is the foundation of future success.

  • SEO Public Relations and Social Media Optimization (SMO)

Search Engine Optimization Public Relations (SEO PR) is a blend of search engine visibility and traditional public relations that disperses a company’s message across the Internet by way of online media outlets and search engines. SEO PR not only helps disseminate an organization’s messages, but it also incorporates search engine-friendly communication through techniques such as optimizing copy in press releases, articles, white papers, blogs, RSS feeds, websites and more.

  • Interactive Marketing

Interactive thinking must be central to your overall marketing strategy and its use across all interactive channels. From basic exposure to targeted rich-branding and media plans that attract the attention of your customers and prospects, the Trillium Digital team can create highly impactful and industry-specific online marketing strategies that highlight your brand and increase its awareness across the digital platform.

For more information about Trillium’s services please call 802.263.9556 today!

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