Marketing Mix

Search Engine Marketing (SEM) Services

Search Engine Marketing can help generate high volumes of targeted traffic to your website. There are two main methods we use to help generate this traffic: Sponsored Listings and Organic Listings. We provide strategic consultation and service plans for both options. Both strategies, paid and organic, require Keyword Research and ongoing Campaign Management to be effective. If you are looking for an experienced SEM team that can create and manage efficient pay per click (PPC) marketing campaigns or want a trusted SEO firm to get your website ranked highly in the major search engines you’ve come to the right place!

  • Search Engine Optimization

Search engines such as Google, Bing, Yahoo!, MSN, and Ask do more than drive traffic.  They can help build brands and enable you to achieve your sales or website goals. Search engines influence purchase decisions and provide companies with a direct link to customers who are actively seeking your products or services.

  • Pay Per Click Management

Pay Per Click marketing (PPC) is much more than simply keywords buying. PPC is a unique interactive marketing campaign that must be managed very differently from traditional online advertising. PPC campaigns are an important part of an overall, integrated marketing initiative. And, like any marketing initiative, the strategy is the foundation of future success.

  • SEO Public Relations and Social Media Optimization (SMO)

Search Engine Optimization Public Relations (SEO PR) is a blend of search engine visibility and traditional public relations that disperses a company’s message across the Internet by way of online media outlets and search engines. SEO PR not only helps disseminate an organization’s messages, but it also incorporates search engine-friendly communication through techniques such as optimizing copy in press releases, articles, white papers, blogs, RSS feeds, websites and more.

  • Interactive Marketing

Interactive thinking must be central to your overall marketing strategy and its use across all interactive channels. From basic exposure to targeted rich-branding and media plans that attract the attention of your customers and prospects, the Trillium Digital team can create highly impactful and industry-specific online marketing strategies that highlight your brand and increase its awareness across the digital platform.

For more information about Trillium’s services please call 802.263.9556 today!